Our client started to develop within the China market about eight years ago, using their own sales team. Despite a strong customer base in Western countries, they had achieved few sales in China. They were keen to develop in China but they found that their strategy and approaches did not work as effectively in China as they had in the West.
As a China market expert with over 10 years’ experience working within the Chinese STM publishing and research communities, The Charlesworth Group was approached to develop a sales plan for the client. We created a top-level sales and marketing strategy that identified the best sales channels and marketing campaigns for increasing their presence in China. This strategy included:
Pleased with the work, our client asked us to provide additional strategic support, plans and materials for establishing a market presence and sales growth within the new cooperation market in China which is still ongoing.
We have been privileged to be able to act as an expansion of the sales and marketing team in China for this client and we look forward to continuing our relationship in the future.